Sales & Marketing
Advertising that Works
Advertising should be viewed as an investment that should generate a return, rather than a fixed cost. Many businesses spend ...
Ten marketing priorities when you start your business
1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by b...
Improving the effectiveness of your advertising
As a small business owner, you’ll want to get positive returns on a limited marketing budget. It’s important to m...
How to accurately forecast sales
Start-ups are at a disadvantage when it comes to their first sales forecast because, clearly, they don’t have any histo...
Gain customer loyalty and keep your regulars for life
Long-standing customers form the backbone of a strong, well-established business. Make it your mission to ensure that the vas...
Ways to identify new markets and customers
If you want to grow your business, you’ll need a strategic plan – which should include how you’ll find new ...
Use focus groups to understand your customer
Two examples of this effective technique show you how you can set up your own focus groups. The concept of focus groups simpl...
Undertaking your own market research
Whether you’re thinking of starting a new business, considering adding new products, opening a new branch, or increasin...
Five top ways to research your market
It’s easy to come up with a number of business ideas but to make sure your idea is viable and can be run at a profit, y...
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